If you are reading this blog you either already know about the different types of internet marketing on Google and the other search engines and you are looking to learn more about it (if so, I hope you enjoy!) or possibly you just troll and argue blogs all day (yes those people exist too), or….. you are a business owner looking to find out the best ways to promote their business online (if so, I hope you find this informative). Either way – Happy Reading!
So back to the basics of the search engines. Let’s use Google as the example for the purposes of this blog. You have Google local/Google Plus, Search Engine Optimization (SEO), and Pay Per Click (PPC). All though I always suggest that you do some form of each one to maximize your overall web presence, they all work totally different than the other.
Today we are mainly going to talk about Pay-Per-Click.
Pay-Per-Click is a great tool offered by Google (and the other search engines) that allows any size business with any budget to bid on keywords nationally or locally to compete for ad space while paying every time someone clicks on your website from those ads.
One of the great benefits of Pay-Per-Click is how fast you can actually see results! Once your campaign is built and live on their platform, you can start seeing results in less than 24 hours. These results are essentially people searching for your exact services in the geographical areas that you cover for you business. Sound great right? What are you waiting for?
Sounds silly, but the amount of businesses that actually compete in this space for business is minimal in comparison to the amount of businesses that are out there. This means more business for you when you do it correctly!
Another great feature of Pay-Per-Click is the ease of control for when your ads run and show up to users. It can be broken down even to exact times of the day, days of the week, but more commonly used; times of the year.
This is why it is great for seasonal business since they have the ability to turn their advertising on and off when they know it is the best time to promote that type of business.
A landscaper can turn on their ads when they know it is their busy time of the year due to seasonal changes in the weather. Depending on where you are located in the country, some of us get harsher winters than others. On the east coast people do not need to get their lawns cut in December, so during the winter months is a good time to shut down your landscaping ads, but if you also offer snow removal services during those months it is certainly the time to start targeting those customers online through your ads. Do you get the gist?
Another example is a Heating & Air Conditioning company can push whichever service is being searched for more during the correct season. Not many people are getting their boiler fixed in July, but if their air conditioning is not blowing cold air, you better believe they are looking for someone to fix it, and vice versa with the seasons…
Here are some good examples of seasonal businesses that can excel at the right times with Pay-Per-Click:
- Snow Removal
- Accountants (during tax season)
- Heating & Air Conditioning Contractors (HVAC)
- Exterior Painting
- Paving & Masonry
- Christmas Trees
- Water Ice & Ice Cream Parlors
- Scuba Diving
- Jet Ski & Boat renting/chartering
- Charity Races & Runs
- Seasonal Sports – Football, Hockey, Baseball, Basketball, etc…
- Fishing & Hunting
- Ice Skating
- Vacation rentals & local businesses in seasonal tourist locations (Beach, Shore, Mountains, Resorts, Etc.)
- and more…
These are just some examples of businesses that normally see more profitable months or get busier during different times of the year, and with an effective Pay-Per-Click advertising strategy can really excel through online marketing.
If you would like to learn more about Seasonal Marketing through Pay-Per-Click, feel free to contact us directly with any questions at: 610-333-3163 or by email at email@example.com